Kid Teaches Analysts

Tuesday, July 21, 2009

New media: Young analyst causes a stir

A research report by a 15-year-old intern at Morgan Stanley’s London office “has generated a flurry of interest from media executives and investors,” said Julia Kollewe in the London Guardian. Matthew Robson’s report on teens’ use of social media says flatly that “teenagers do not use Twitter” and that they regard online advertising as “extremely annoying and pointless.” The report has led some prominent media investors to question the business model for such social-networking sites as Facebook and Twitter, which rely heavily on advertising.
Source: The Week Magazine, Friday, July 24, 2009


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